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Created a brand guideline and educated all campus stakeholders about the university’s brand, which enhanced the university’s reputation and guided its storytelling for new services, programs and products. Creating campus identity collateral for branded spaces and banners as well as new campus wayfinding system.
Created a Brand Guideline to distribute on the website for vendors and to educate every new employee.
Outdoor Pole Banners (8 different branding statements)
Interior Displays Highlighting Alumni Successes
Outdoor Banners to Highlight Building Use and Mission
Branded Building Signage Campuswide
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Mary Dulabaum Portfolio 