Advertising

Traditional enrollment and special events would target ads in community publications, special exhibits and college fairs, state organizations, Chamber groups and targeted magazines. Digital ads were targeted to prospective students and their parents, athletics websites, geo-targeting at select high schools, and on Social sites.

Print Ads – Created Internally for use in publications like the Daily Herald’s City of Elgin Regional Insert, the Chamber of Commerce bi-annual directory and Christian publications for the Illinois State Baptist Association.

Social Ads – Created by the Digital Vendor for use on Facebook and Instagram with the CTAs such as Apply Today or for special financial programs.

Digital Ads – Created by the Digital Vendor
These two examples of digital ads were used in Snapchat for prospective students within a 35-mile radius of Judson and for all students already within our funnel (approximately 5,000 names). A different ad was placed in Facebook to appeal to parents. These ads were to capture attention and define the university’s distinctives.