Enrollment Marketing

Through an integrated print, email communication and digital advertising program, we were able to see a 9 percent increase in fall enrollment for 2023, which is the highest increase in the last 15 years.

In collaboration with Admissions and Communications staff, I developed advertising campaigns for traditional enrollment recruitment that included digital, outdoor, radio, print advertising, sponsorships and community events. I led the creation of all print and exhibit materials for enrollment recruiting. I also managed the creation of a comprehensive email communication to segmented audiences over a two-year recruiting cycle. All data points were tracked in a CRM and email system to measure effectiveness, key performance information, and return on investment.

Since 2008, Judson’s enrollment of new traditional students has seen some slight fluctuation but the success story has been that it has held steady despite significant market challenges. Due in part to a new digital marketing campaign in 2022-23, the recruiting efforts saw a 15 percent increase in the fall enrollment for new traditional students.

Viewbook

Two of Four Postcards – Printed 35,000 to 65,000 annually to mail to prospective students and families.

“Judson Bound” Brochure to Reduce Melt – Printed small number to send to admitted and deposited students.

Marketing Program for PELL Eligible Students – This post card and supporting email was geared to prospective students living within a 45 mile radius and who were PELL eligible. This information demonstrated how the university made it possible for all financial levels to attain a college education.

Financial Aid Flier – This flier was used with an accompanying email campaign to inform families of the financial affordability of a Judson education. This was created with the Financial Aid Office staff and is updated annually.